GlobalSpa
26-Nov-2025
Explore 170+ global brands, curated dining, and exclusive experiences at Outletcity Metzingen— Germany’s ultimate luxury shopping destination.
In collaboration with German National Tourist Office, India
If you are scouring the internet for a shopping destination that feels like a fashion paradise, we suggest you take a trip to Germany and experience Outletcity Metzingen- Europe's biggest luxury outlet destination. Nestled in the charming town of Metzingen, just a short drive from Stuttgart & a two-hour drive from Frankfurt, Outletcity Metzingen will give you the feel of a fashion village with open-air boulevards lined with sleek glass-fronted stores and cafés that spill onto cobblestone courtyards.
What began as the home of Hugo Boss, founded here in the 1920s, has evolved into one of Europe’s most stylish retail destinations. Today, with more than 170 premium and luxury brands, Outletcity Metzingen is every shopper’s dream come true. Whether you’re a fashion lover hunting for your next designer find or a traveller planning a day trip, this guide covers everything you need to know – shop, eat and explore.
Where to Shop?
Peppered with more than 170 luxury brands that offer year-round discounts of up to 70%, it is the perfect excuse to take a day trip to Metzingen and spend the day shopping, unwinding, and dining in true European style. Here’s how you can explore the place:
Luxury Lovers’ Lane: Browse luxury boutiques like Gucci, Prada, Armani, Balenciaga, Saint Laurent, Versace, BOSS & more, offering exclusive outlet selections and up to 70% off original prices.
The Accessory Edit: Brands like Breitling, Swarovski, Valentino Garavani, Fossil, Kate Spade & more offer their finest watches and jewellery pieces. If you are someone who dreams about designer bags, head to stores like Burberry, COACH, and Furla, just to name a few!
Fashion Finds: The brand lineup here reads like the A-list of style: from Balmain, Bottega Veneta, Jimmy Choo, Tory Burch and Miu Miu to elevated contemporary labels such as Michael Kors, Tommy Hilfiger, ONLY, and more.
(Credits: legna69, iStockphotos)
Luxe Beauty: When it’s time to refresh your beauty regimen, head to the dedicated beauty zone (Enzian Höfe), where brands such as Douglas, L’Occitane, and top fragrance counters sit alongside wellness-orientated spa services.
Home & Harmony: The home-and-living segment here is impressively broad. From Le Creuset, Villeroy & Boch, Zwilling, and WMF to stylish décor and wellness-inspired lifestyle brands, it has everything for bringing a touch of Europe back home.
What to Eat?
At Outletcity Metzingen, the phrase 'shop till you drop' might just prove true, but we suggest you drop your bags at one of the (or two or more!) dining outlets. With more than 17 dining options, you are spoilt for choice. If you are looking for a relaxing Alpine lunch, sit down at ALmResi or enjoy Pan-Asian at Champa Sushi & Bowl. And if you are craving authentic Indian cuisine, then Namaste Metzingen, located a short distance from the main shopping area of the Outletcity, will treat you well.
For a light meal, head to Marche Food Lovers Place and grab juicy burgers, steaks, and more, and sip famous champagne brands with Italian specialities at the Bollicine&Co champagne bar. You also have several other cafes and street food options like Starbucks, Moxy Bistro, Keladam’s Kebab, Ochaya and more.
Services That Make It Seamless
Outletcity Metzingen takes traveller comfort seriously. The shopping hub, child daycare, kids' camp, hands-free shopping experience and gift cards for gifting purposes. Additionally, The Digital Concierge app makes it easy to roam around with access to store maps, dining options, and access offers in one simple tap. You can even book a style advisor to curate looks for you.
(Credits: delectus, iStockphotos)
Beyond Shopping: What Else to See and Do
(BasieB, iStockphotos)
You can visit the castles and palaces located on the Swabian Alb, a mountain range next to Metzingen or try any one of the 21 new premium hiking trails that have been created under the name "hochgehberge". These open up access to different landscape formations such as forests, flower meadows, floodplain landscapes, rock formations, fields and hills. You can also go on a wine adventure trail in the vineyards of Metzingen or visit the Kelternplatz square in the centre of Metzingen's historic old town and explore the seven historic wine presses. And if you wish to stretch your trip into a mini ‘shop-cation’, check into one of the nearby hotels like the Moxy Hotel or the Hotel Schwanen Metzingen. If you are visiting in December, you are in for a special treat with numerous traditional Christmas markets in the region.
Outletcity Metzingen makes your shopping experience a breeze and serves the true meaning of retail therapy. Whether you are shopping for an occasion, leisure, or just casually strolling, it is the new face of luxury shopping and has everything that you need in one place!
Cover Credits: delectus, iStockphotos
