Mohit Jain
11-Jun-2025
Fashion you can almost taste
Inputs by: Mohit Jain, Founder & CEO, Miraggio
In today’s emotionally attuned world of design, fashion is no longer just about appearance; it’s about connection. At Miraggio, we believe what you carry should do more than complement your look; it should comfort, uplift, and tell a story. That’s why we’ve drawn inspiration from one of the most emotionally resonant experiences: food. Welcome to the world of food-inspired fashion, where memory and mood shape every design.
More Than Just Nourishment
Food is far more than nourishment; it's memory, emotion, and ritual. The taste of a favourite dessert, the scent of something freshly baked, or the vibrant colours of a spice market can instantly transport us to cherished moments of joy, comfort, and nostalgia. These triggers form what psychologists refer to as emotional sensory memory, the brain’s ability to link colours, scents, and textures with powerful feelings. At Miraggio, we’ve translated those sensations into a design language that’s as delightful as it is meaningful —fashion inspired by food at its most refined.
Consider our signature shades: pistachio green, mango yellow, and chocolate brown. These are not merely trending handbag colours for 2025; they're mood enhancers. Pistachio evokes a sense of playful calm, mango bursts with brightness and joy, while chocolate offers richness and reassurance. By embedding emotional cues into our luxury handbags, we aim to create pieces that not only look beautiful but also resonate deeply with the wearer.
The Comfort of Texture: Textures You Can Taste
Texture, too, plays a critical role. Just like savouring the silkiness of a dessert or the crunch of a favourite snack, running your fingers over a buttery-soft or velvety bag can evoke tiny moments of joy. These tactile pleasures are designed to ground everyday indulgences that bring the same comfort as unwrapping a treat or dipping into a bowl of gelato.
A Playful Expression of Self
Food-inspired fashion also offers a playful and deeply personal avenue for self-expression. Whether it’s a confection-coloured mini bag or a cocoa-toned hobo bag, every piece carries with it an emotion. These accessories let you say how you feel without saying a word.
At the heart of our philosophy is a simple belief: design should stir something within. It should bring joy, evoke nostalgia, and offer quiet confidence. Each Miraggio collection is created with this in mind, where emotion leads and style follows.
A Moment of Happiness in Your Hands
So, the next time a mango-hued bucket bag or pistachio micro bag catches your eye and lifts your spirits, know this: it’s more than a fashion choice. It’s a feeling, a memory, a little moment of happiness you can carry with you.
Cover Credits: Henrik Vibskov AW23 Ready-to-Wear
