GlobalSpa
04-Oct-2025
From gym to café and everywhere in between, STRCH is proving that activewear is no longer just about workouts; it’s about the way we live today.
When was the last time you wore your gym clothes only to the gym? Chances are, your leggings doubled up for errands, your hoodie worked for a casual coffee run, and your sneakers stayed on through dinner plans. It’s this very blurring of lines that inspired Prithvi Bhagat to launch STRCH — a homegrown activewear label that’s rethinking how India dresses for movement and for life. “Activewear today is no longer just about the gym; it is about how people live,” Bhagat says.
Everyday Ease Meets Performance
STRCH has built its identity on soft fabrics, clean silhouettes, and an easy, understated aesthetic. The pieces are designed to be as comfortable in a pilates class as they are in a boardroom brainstorming session or a lazy Sunday brunch. The tagline says it all: “The world’s softest activewear. Crafted for India.” But don’t mistake softness for slack. The brand takes its performance seriously, testing fabrics for stretch, breathability, moisture control, and durability. Every seam and panel is placed to support real movement, making it a versatile piece in your wardrobe.
More Than Just Clothes
What makes STRCH stand out is the way it has built a community around storytelling and authenticity. Instead of faceless campaigns, the brand spotlights athletes, influencers, and everyday movers— real people whose journeys are as much about effort and resilience as they are about fitness. This year, the brand also signed a three-year collaboration with Warner Bros. The debut collection featured officially licensed Superman and Wonder Woman silhouettes, blending performance wear with pop culture in a way that feels fresh and unexpected.
Spotlight at the GlobalSpa PICKLEFEST
At GlobalSpa’s PICKLEFEST 2025, STRCH went beyond being just a sponsor…it lit up the night, quite literally! The brand powered the event’s Glow in the Dark experience, turning the courts into a neon-fuelled spectacle where players and audiences came together under a vibrant, high-energy atmosphere. Winners of the pickleball and padel tournaments also walked away with STRCH merchandise, making the brand a part of both the competition and the celebration.
With its mix of comfort, technical performance, and cultural storytelling, STRCH is carving out a space that feels distinctly its own. It’s not just activewear for the gym; it’s activewear for life — and in today’s world, that might just be the most important shift of all.
