GlobalSpa
28-May-2026
MY.ORGANICS redefines professional haircare through certified organic ingredients, holistic treatments and a conscious approach.
MY.ORGANICS is an Italian professional haircare brand founded in 2012 by brothers Alessandro and Alberto Lievore. Rooted in a family legacy of hairstyling dating back to 1972, the brand was created with a vision to redefine professional beauty through conscious formulations, sustainable innovation, and holistic well-being.
Present across 23 countries today, the organic haircare brand combines professional salon performance with certified organic and biodynamic ingredients, creating a new generation of haircare that prioritises both results and responsibility across salons.
THE AIM
“Born from nature, built with purpose."
MY.ORGANICS believes beauty should go beyond aesthetics and evolve into a mindful ritual of care, wellness, and sustainability. The brand’s philosophy is centered around:
Each formulation is designed to respect the integrity of the hair, scalp, and environment while delivering visible, high-performance results.
THE TREATMENTS
The brand focuses heavily on scalp wellness and advanced treatment rituals, enabling salons to create personalised service experiences. Key treatment categories include scalp detox rituals, mineral salt therapies, purifying hair mud treatments, neem oil scalp therapies, organic dermal rebalancing systems and intensive hair spa services.
CLEAN & CONSCIOUS BEAUTY
Apart from offering wellness-led salon care MY. ORGANICS is centered around sustainability. The products are packed using I’m Green bio-based polyethylene, derived from Brazilian sugarcane. Moreover, the packaging is fully recyclable and uses over 93% bio-based content. Eco-Conscious innovation also includes a reduced carbon footprint and internationally recognised certifications that reinforce transparency, sustainability, and product authenticity. A few include: ECOCERT, ECOGRUPPO ITALIA, IT01 Certification – Original Italian Quality System and more
WHO IS MY.ORGANICS FOR?
With its introduction into India, MY.ORGANICS enters the market at a time when salon consumers are increasingly seeking clean beauty alternatives, scalp wellness solutions, sustainable luxury, ingredient transparency and holistic treatment experiences.
MY.ORGANICS, a premium professional haircare solution, bridges Organic Beauty + Professional Performance + Sustainable Innovation.
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