GlobalSpa
18-Feb-2021
It is no secret that the trend for clean beauty products with sustainable packaging is celebrated worldwide for its miraculous skin benefits and eco-friendliness. Naina Ruhail, Co-founder of Vanity Wagon, gives you a glimpse of the ugly truth behind the glamorous beauty industry and what you can do to stay out of it.
Eyelids gleaming under the store lights, elegant bottles in vivid colors with minimalistic lettering, these are the beauty products that promise a lot, from defying age, minimizing pores to blocking environmental aggressors. They claim to be better or as a magic potion to help you meet your skincare goals with their “suspicious-six” list of ingredients mentioned on their swoon-worthy packaging. Have you ever paused and thought to get into the details of what’s in your beauty product? If you haven’t, then this is for you, the glamorous beauty industry with all its glorious makeup has an ugly truth to it: animal testing and toxic chemicals.
Fortunately, there’s a clean way to be conscious and sustainable with choosing clean beauty brands using non-toxic, natural, and cruelty-free ingredients. It is the dawn of a new era that warmly welcomes the revolution of evolved concept of "clean beauty" that promises no-nasties, and no-toxins in your beauty product. It is a consensus attempt to divide beauty into good and bad, clean and toxic.
When it comes to skincare, the growing awareness has made a significant shift towards natural and chemical-free choices. Clean beauty is good for our skin as the product is exclusively formulated using ethically-sourced, free from toxins ingredients such as parabens, sulphates, synthetic fragrances, phthalates, PEGs to name a few. Using a clean and vegan beauty product will not only benefit the skin with its natural essence but will also make a huge difference in the environment. Sustainable packaging will effectively help in reducing our carbon footprint. It’s a way to be a conscious consumer to prioritize your health while taking care of the planet. Here’s the list of reasons to take a note of why you should go clean with Vanitywagon – a clean beauty platform that believes in sustainable beauty and stands firm in its mission to educate the consumer and deliver the finest natural & organic products to meet your beauty needs.
Reason 1: Reduces The Carbon Footprint
Vanity wagon promises sustainability to its core. Our goal is to effectively save our environment from the chemicals that can further damage. We have also started an initiative to recycle the empties to prevent products from ending up in a landfill.
Reason 2: Minimalistic yet Maximalistic
It’s amazing! In this era of minimalism, adapt multi-purpose beauty products with less packaging. A chemical-free product can be used 2 in 1 like lip and cheek stain or maybe a hydrating lip balm that can also be used to calm your cuticles. It will also help in keeping 2-extra products out of the landfills.
Reason 3: You Must Know Your Ingredients
We firmly believe in the fact that one must know what they are applying to their skin. All our products are non-comedogenic, non-toxic, cruelty-free, and tested for safety.
Reason 4: Vegan
We strive to be ethical and environmentally woke and believe in cruelty-free and vegan formulations that are plant-derived, containing more antioxidants, vitamins, and minerals that are good for skin and the environment.
Disclaimer: The article is authored by Naina Ruhail, Co-founder Vanity Wagon. The views and opinions expressed in this article are those of the author’s and do not represent those of GlobalSpa.
