GlobalSpa
06-Oct-2021
With both 2020 and 2021 bringing unprecedented changes to the world, the salon and beauty industry witnessed every rule in its book changing at a drastic rate. Recognizing the need to bring new and efficient changes not only at the forefront of their services but also behind the scenes, JCB Salons has adopted efficient initiatives and guidelines for the new normal.
Renewals for Re-opening
Entirely restructuring their day-to-day operations post-lockdown, JCB introduced ‘JCB 2.0’ - an innovative service format including waterless manicures and pedicures, home services with salon experts, and strict safety protocols within the presence of an on-duty doctor at all times. The salon also inverted their Home Services menu to offer specialized technical salon services such as Hair Color, Smoothening, and Spa amenities right in the comfort of the client’s home. A more holistic approach too has been equipped by the salons, infusing beauty and wellness in their services.
Samir Srivastav, CEO, Jean Claude Biguine Salon & Spa (India)
Vaccinations on Priority
JCB organized vaccination drives for all employees to get vaccinated within the first week of their re-opening. From organizing educational sessions to increase awareness about the need for vaccines, both medically and economically, to boosting the employee morale to resume functioning in a stress-free and safe environment, the salon had observed an increase in not only quantity output but quality as well.
A committee of operational managers, industry experts, doctors, and servicing staff was appointed, titled the ‘JCB Task Force’, in order to certify all measures from the JCB 2.0 Safety Manual were being judiciously implemented across all JCB salons in Mumbai, Bengaluru and Pune.
An Expansive Online Presence
Go home or go digital seemed to be the brand mantra last year, and JCB achieved yet another milestone swiftly by launching www.shopatjcb.com - an online shopping experience that caters a niche selection of internationally renowned and artisanal brands for hair care, cure, skincare, styling tools as well as accessories. Shoppers could not only access their favourite brands with a click of a button but also connect with JCB experts at any moment!
