GlobalSpa
15-May-2019
Davines message ‘We Care’ brought to India in association with BBlunt Salons
Davines, leading Italian hair care company announced its formal entry into India at an event held on Friday, 26th April at the Juhu premises of leading salon chain, BBlunt Salons; where its efforts and ethics towards sustainable beauty and conscious luxury were explained by Davide Bollati, Chairman, Davines Italy with the support of the aforenamed salon partner.
The Davines community spans over 75 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Since its inception in 1993, this family-owned venture has been steadily evolving into an international lifestyle brand that strives to balance beauty and sustainability. Its philosophy is to earn profit, while creating a positive impact on society and the environment; right from product formulation and design, to company ethics and salon education. In 2016, the company obtained the B Corporation certification, committed to transform the goal of economic growth: no longer profit for profit’s sake, but as a tool to serve the community.
With the launch of Davines India, Bollati has initiated the Sustainable Beauty approach, starting a ‘We Care’ movement in the Indian salon industry. These efforts will be led through creating awareness on sustainability and introducing the Davines Hair Care products and services, which are sustainable for the salons, for the consumers and for the environment.
In its first quarter, Davines has already established partnerships across key metros -Mumbai, Delhi, Bangalore and Chennai - with a rapid expansion strategy. It is currently present at top outposts of BBlunt Salons in Mumbai and Bangalore, and shall soon be available across the chain. It can also be found at select locations of salons like Bounce, Looks and Ravissant.
