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7. WOW Skin Science Reiterates its Iconic Vitamin C Face Wash in Eco-Conscious Packaging

Stepping into clean beauty with their own difference to make in the world, WOW Skin Science have recently launched its first ever paper tube packaging with their best selling Vitamin C Face Wash. It is it’s first of its kind initiative in India where the brand aims at reducing the use of plastic at the source.

With their new initiative known as #EkChhotiSiShuruaat, WOW Skin Science takes a step towards adopting a sustainable approach for responsible packaging thus paving the way for lesser carbon footprints.

Keeping nature at the core of everything they do, WOW Skin Science is constantly working to contribute towards plastic positivity. Launching their Vitamin C Foaming FaceWash in WOW’s First Paper Tube Avatar, the brand adopts a sustainable approach towards packing. The paper that is being used in the packaging is Forest Stewardship Council Certified and has a high burst strength and low COBB value, which translates as stable even in humid conditions.