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The Body Shop Dream Big Initiative

GlobalSpa

18-Dec-2019

The Body Shop Dream Big Initiative

It’s that time of the year where the town goes red and white, where celebrations fills the air and where gifts and cakes become the norm of life. This is the season of hope and bring happiness to other people lives. The Body Shop, as brand that celebrates women empowerment and gender equality has partnered with Plan International for the rights of young women and girls. [caption id="attachment_7272" align="aligncenter" width="600"] Ms Harmeet Singh, VP-Brand, Marketing & E commerce, The Body Shop Asia South[/caption] Harmeet Singh, VP Marketing, Merchandising, E commerce, The Body Shop India says, "In a corporate career spanning 20+ years. I have seen numerous instances of disparity between men and women - women are often disadvantaged to succeed despite being as capable and more. Self-belief has played a big role in my journey and I truly hope young girls everywhere believe in themselves and have the support of their family and community to achieve what they want to be, I am an advocate for gender equality and my dream for a better world is one where men and women are treated equally.” [caption id="attachment_7271" align="aligncenter" width="600"] Panelist Discussion at The Body Shop Dream Big Event[/caption] Women empowerment is what the brand believes in strongly and this Christmas the brand is working with its new partner Plan International to give every girl’s dream come true through education and training. [caption id="attachment_7275" align="aligncenter" width="660"] (L-R) Dr Neharika Yadav, Dentist and Professional Super Biker, Anju Mangla, First Female Police Superintendent of Tihar Men's Jail, Anuja Bansal, Executive Director, PLAN International India, Harmeet S[/caption] Through the shopping, customers can also make their contribution to this cause from December 2019-Jan 19, 2020, all donations would go to Saksham-an initiative to enable disadvantaged young women, to escape poverty and become economically secure by equipping them with essential life and market oriented vocational skills.    

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