More fiber strength. More fiber retention. 84% less hair-fall. Haircare giant Kerastase launches their latest range ‘Genesis’ – the first dual anti-hairfall haircare line for millennials.

Currently, the #1 hair concern among millennials is not one of the usual suspects like dryness or damage. It’s hair-fall. And yet traditional hair-loss products represent only 8% of the market today. When young women search for solutions, they see medical products, mostly dedicated to men first. There is no hair-fall treatment made just for them associating beauty and efficiency. Kérastase listened to their concerns and responded with a modern solution to a modern problem.

Triggered by stress, hormonal changes, diet, styling tools, and the prevailing pollution and weather, your hair needs an extra mile of love. Genesis by Kerastase is the first dual anti-fall action haircare. Suitable for all hair types, the range is a blend of potent ingredients – Ginger Root, Aminexil (1.5%), and Edelweiss Native Cells.

Within the range you’ll find Bathe: Anti-Hairfall Fortifying Shampoo; Treat: Fortifying Anti-Hairfall Conditioner; Prime: Anti Hair-Fall Fortifying Blow-Dry Fluid; and a complimentary Anti-Hairfall Fortifying Serum.

Indulgent, innovative, and efficient, explore Genesis here: https://www.kerastase.com/products/genesis