In the ever evolving and adapting world of beauty products, celebrities have a special grip and influence on the beauty world itself. Many celebrities have taken another pathway to launching their own beauty brands meant to reflect their personal styles, preferences and ambitions meant to glam up other’s lives. From fresh and innovative skincare solutions to makeup essentials, these brands offer high-quality products that cater to a wide range of beauty needs. Let’s get ready to discover the star-studded secrets behind these must-try beauty lines by your favourite celebrities.

1. Fenty Beauty by Rihana

Launched in 2017 by Rihanna, the cosmetic chain seeks to fill the void which persisted in inclusivity and diversity within the beauty brands. Fenty Beauty placed itself as a product that performed across all skin tones, types, and hair textures. Even the inclusion of the same diversity in the brand’s marketing models of diverse backgrounds, skin tones, and body types campaigns actively establishes its approach to empower individuals in their skin. Fenty Beauty’s beauty product lineup includes foundations, highlighters, lipsticks, eyeshadows with The Pro Filt’r Soft Matte Longwear Foundation being the most prominent of them all, available in 50 shades! An expansion of this would consider Fenty Hair, which they launched last week and designed for ‘every hair type and texture’.

2. Kylie Cosmetics by Kylie Jenner

Kylie Cosmetics owned by Kylie Jenner began selling Kylie Lip Kits, a set of liquid lipstick and a lip liner in 2015 and later got renamed as Kylie Cosmetics in 2016. It has since grown massively and now they have expanded their range to fragrance, skincare and baby care besides cosmetics. Its primarily young, fashion-forward audience recognizes the brand for its trend-driven collections, often showcasing bold colours and innovative formulas. With their most prominent and bestsellers products being lip kits, lip glosses and Kylighters (highlighters) which are cruelty-free, vegan, gluten-free, paraben and sulphate free. Kylie’s fanbase and social media presence in the promotion and launches of the products has managed to keep the spotlight on the brand.

3. 82°E by Deepika Padukone

82°E (pronounced Eighty-Two East) is a brand launched by Bollywood star, Deepika Padukone, in 2022. The name 82°E represents the meridian that runs longitudinally through India, symbolising the brand’s idea of being ‘Born in India, for the World’. 82°E aims to make everyday self-care & skincare simpler and joyful by small and consistent steps. In addition to their known products, Ashwagandha Bounce Face Moisturizer and Patchouli Glow SPF40 Sunscreen Drops, they have now expanded to men’s care as well (82°E Men) with a Cleanser and SPF Moisturizer.

4. Rhode Skin by Hailey Bieber

Launched in 2022, the skincare line emphasises simplicity, affordability, authenticity, quality, transparency, and focuses on providing high-quality, minimalist skincare solutions designed to achieve and maintain healthy, glowing skin over time. For the brand sustainability is also in focus along with their commitment to mindful skincare, from limited releases to consciously sourced ingredients. The most loved products are their Peptide Glazing Fluid gel serum, Rhode Skin Lip Treatment and its lip case, which took the internet by storm with its idea!

5. Anomaly Haircare by Priyanka Chopra Jonas

Anomaly Haircare is a brand created by actor and producer Priyanka Chopra Jonas. Launched in early 2021, the brand focuses on providing mindfully chosen ingredients to bring out quality and high performing formulas. Along with this, their environmental focus is on point as well. Anomaly uses packaging made from recycled plastic and is committed to reducing its environmental footprint. Its product line includes shampoos, conditioners, dry shampoos, and hair masks. Each product is designed to address specific hair care needs, such as hydration, volume, and deep conditioning, and is worth picking up as per your preference!

6. LoveChild by Masaba Gupta

LoveChild is a beauty and wellness brand launched by acclaimed and renowned Indian fashion designer Masaba Gupta. It’s in collaboration with The House of Masaba featuring her own style. Launched in 2022, the goal of the brand is to fill the void which exists in the beauty industry for a few consumers regarding their skin types and concerns. LoveChild is known for its bold, colourful and quirky names of its products. From their wide range, Meetha, Sourcasm and Rani Core (lipsticks), Band Baaja Blush and Nazar Na Lage Kohls are featured as bestsellers.

7. Kay Beauty by Katrina Kaif

With the idea of being the #MakeupThatKares Kay beauty is a makeup brand which infuses the best of beauty and skincare in each formula, providing buildable coverage together with nourishing care ingredients. The brand founded in 2019 by Bollywood star Katrina Kaif seeks to provide high-quality, performance-driven beauty products that cater to the diverse needs of Indian women, considering the olive and brown diversity of the skin tones and undertones. Their best products are their hydrating foundation, Crème Blush and Matteinee Lip Crayon, available in the best of shades!

8. Akind by Mira Kapoor

Launched by Mira Kapoor in 2021, this brand focuses on providing natural, holistic, and effective skincare and wellness products, listening to the skin and focusing on rebuilding one’s barrier. Akind promotes self-care and wellness, encouraging individuals to embrace their natural beauty and lead a balanced, healthy lifestyle. Reliance has launched the brand in collaboration with Tira. Their Barrier Essential range and Barrier Build range are currently selling and worth trying!

9. Rare Beauty by Selena Gomez

The philosophy of rare beauty is to celebrate individuality and promote self-acceptance through its diverse range of beauty products, as ‘Rare Beauty is not about being someone else, but being who you are’. Launched by singer- actress Selena Gomez in 2020, as she has been open about her own struggles with mental health, created Rare Beauty with the intention of fostering positive conversations around beauty and self-care. As their range covers both makeup and skincare, their most loved products are Liquid Touch Weightless Foundation, Soft Pinch Liquid Blush, Positive Light Liquid Luminizer (a liquid highlighter) and Lip Soufflé Matte Cream Lipstick.

10. Soezi by Sonakshi Sinha

Launched in 2022 by Sonakshi Sinha, Soezi is a stick on nails brand. As the name suggests, it is meant to make nail art accessible and convenient with its range of stylish, easy-to-apply press-on nails. Soezi’s products include kits that come with 20 press-on nails in universal sizes, along with tools like a reusable filler and a buffer. They also feature an EziOFF nail glue remover to protect natural nails. The brand’s offerings cater to various preferences, with designs ranging from basic and pastel to more elaborate and customised styles for all long nails lovers to short nails lovers.