Fitness

Adidas Works With Thousands of Runners to Creates the Revolutionary adidas Ultraboost 19

adidas UltraBoost 19 - Women (2)

Co-created with runners, the Adidas Ultraboost 19 shoe has been completely rebuilt from 17 parts to focus on four cutting-edge components for Runners.

Adidas Running recently unveiled the Adidas Ultraboost 19, an entirely reimagined and redesigned version of the brand’s iconic leading performance running shoe.

Adidas designers and product developers worked with thousands of runners from around the world to create the new silhouette, in what was its most ambitious collaboration project ever.

The overwhelming feedback from runners was that running is changing, becoming younger and more democratic. With the emergence of city running clubs and fun runs, running is now a sociable sport rather than just something people do on their own.

Runners made it clear they wanted a simpler product with fewer pieces but equally high performance. To reflect that, the original Adidas Ultraboost was deconstructed and reconstructed from 17 pieces to focus on four key components – Optimized BOOST, Torsion Spring, Primeknit 360 and 3D Heel Frame.

The Optimized BOOST – with 20% more BOOST in the midsole compared to the first-generation Adidas Ultraboost, this updated technology brings even more energy return. It also has a Torsion Spring – a lightweight construction for enhanced support on landing and a snappy transition to propel runners forward. With the Primeknit 360  concept, it feels like a second skin, combining pure comfort with lightweight performance. It also has Updated 3D Heel Frame – a stripped-back design cradles the heel, bringing the perfect mix of adaptability and support.

To celebrate the new silhouette, Adidas Running is launching a new marketing campaign called Recode Running. The blockbuster campaign champions the culture and creativity of ‘new running’ and its power to transform.

The Adidas Ultraboost 19 will launch in Core Brown colorway in India on February 21, 2019, followed by 8 dynamic colorways in March 2019 across select retail stores in the country.  

To find out more, please visit: www.adidas.co.in.

 

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