Coach Introduces Coach Floral Eau de Parfum inspired by Coach’s signature leather tea roses.
The luxury fashion house, Coach introduced its new fragrance, Coach Floral. A new feminine, floral scent inspired by our signature Tea Rose.
Coach Floral is inspired by the signature Tea Roses that appear on the brand’s leather bags and accessories. A celebration of Americana and Coach craft, this feminine design element originally appeared on the runway in the Spring 2016 collection, and it continues to evolve in new and innovative ways each season.
The feminine scent opens with a splash of Citrus Coeur and a touch of effervescent Pink Peppercorn with radiant Pineapple Sorbet. The heart reveals a bouquet of fragrant flowers—Rose Tea, Jasmine Sambac and Gardenia—before an enveloping dry-down to elegant Creamy Wood, Patchouli Essence and Musky notes.
“With Coach Floral, we wanted to create a positive and uplifting scent. It’s inspired by our signature Tea Rose and evokes the lightness of spring and summer.” —Stuart Vevers, Creative Director.
The launch of Coach Floral is also supported by the Advertising Campaign, which features actress, Chloë Grace Moretz in a field of wildflowers on a warm summer day. Wearing a floral print dress and clutching a bag adorned with the signature Tea Rose that inspired the fragrance, Moretz embodies the carefree, independent spirit of the Coach girl. The images shot by renowned fashion photographer Steven Meisel have a sense of nostalgia and capture the spirit of American optimism.
Embossed with pale pink Tea Roses against a textured pebble leather print, the elegant packaging mirrors the iconic leather craft of every Coach bag and features the horse and carriage logo in rose gold.