GlobalSpa
26-Apr-2021
Preferred Hotel Group is delighted to announce the official launch of Beyond Green – a purpose-driven hospitality brand committed to building a better and brighter future for people and the planet by embracing travel as a force for good.
Committed to building a better and brighter future for people and the planet, Beyond Green officially launches as a curated guide for travelers seeking a more purposeful way to explore the world, featuring a global portfolio of 27 hotels, resorts, and lodges that exemplify sustainability in action. Debuting at the onset of a new era of travel in which protecting nature, benefiting local communities, and celebrating cultural diversity has taken center stage, this forward-thinking brand invites travelers to discover, plan, and enjoy adventures that align with their sustainable travel values and aspirations through a variety of intuitive tools and experiences. These include a new brand website; dedicated storytelling via its @StayBeyondGreen social media accounts; exclusive benefits through I Prefer Hotel Rewards; and a celebratory, limited-time Journeyer’s Pick Package.
“At the heart of Beyond Green is a belief that to travel gently and with purpose is to travel well. More than ever, each of our individual travel choices make a difference, and, together with our outstanding member properties, we designed Beyond Green to make it easier for travelers to enjoy incredible luxury vacations that also support significant social and environmental change for the future,” said Lindsey Ueberroth, CEO of both Beyond Green and its parent company, Preferred Hotel Group. “The world has shown an unwavering need to Believe in Travel, and this is our defining moment to inspire a kinder and gentler way to explore the planet together, where good guests meet good hosts.”
“The question is no longer whether we can transform travel based upon sustainable tourism principles and practices to be a powerful force for saving nature, regenerating ecosystems, and providing tangible social and economic benefits to local people, while also celebrating cultural diversity and inclusiveness around the world. This is now happening, as also represented by Beyond Green members. Rather, the most important question is how can travelers help make sustainability the new normal around the world while also having a great vacation. The answer is when we travel the sustainable way – the Beyond Green way - we can have a positive impact right now on the places we visit,” said Costas Christ, Brand Leader of Beyond Green and President of Beyond Green Travel, also an entity of Preferred Hotel Group.
Celebratory Launch Offer
Whether seeking to stay within their own country or satisfy the pent-up desire to dust off their passport and go somewhere new, Beyond Green encourages travelers to seize the moment by taking advantage of a limited-time only Journeyer’s Pick Package, available at 15 participating properties for bookings made by September 30, 2021 for travel through December 31, 2021. Featuring the best available rate plus a unique local experience or meaningful memento exclusively available through this special offer, as well as 5,000 I Prefer bonus points, the Journeyer’s Pick Package include highlights such as, but not limited to:
Where Good Hosts Meet Good Guests: The Beyond Green Portfolio
With plans for steady, thoughtful growth, Beyond Green celebrates its official launch in collaboration with 27 inspiring member properties that each take a unique and genuine approach to hospitality while representing sustainable tourism leadership through actionable, measurable efforts:
Travelers are invited to access more information on Beyond Green, its three key pillars of sustainable tourism, and its member properties, and book authentic, luxury travel experiences around the world by visiting StayBeyondGreen.com.
With the launch of this new brand comes a variety of new resources dedicated to helping travelers discover and book Beyond Green properties that give back in positive, consistent, and impactful ways. These include a new brand website, StayBeyondGreen.com; storytelling via Beyond Green’s newly launched Facebook, Instagram, and LinkedIn channels; benefits through I Prefer Hotel Rewards; and a limited-time Journeyer’s Pick Package.