GlobalSpa
13-Mar-2025
JW Marriott New Delhi Aerocity presents SHE CREATES in partnership with Svatanya.
It’s rare to see hospitality brands go beyond luxury to create something truly meaningful for the community. However, JW Marriott New Delhi Aerocity, in collaboration with SVATANYA, has done just that with She Creates—an initiative that merges women empowerment, sustainability, and social impact. Launched in celebration of International Women’s Day, this inspiring program transforms fabric remnants, buttons, yarns, and other reclaimed materials into handcrafted treasures, showcasing the creativity of women artisans while reinforcing the hotel’s commitment to driving lasting change.
The event featured a captivating art installation crafted by talented women artisans from Svatanya, a social enterprise dedicated to uplifting underprivileged women. The installation, created from upcycled materials including hotel linens, uniform sarees, jackets, curtains, and textile waste, symbolized the nurturing and creative spirit of women—enabling them to craft products that not only champion sustainability but also foster economic independence. Every detail highlighted how creativity, when combined with conscious action, can transform everyday materials into art, opportunity, and lasting impact.
Guests also participated in an engaging toy-making workshop guided by artisans in crafting handcrafted toys from upcycled fabrics. These toys will be donated to children at Nigam Pratibha Kanya Vidhyalay, spreading joy and reinforcing the spirit of giving back.
“She Creates beautifully embodies our commitment to Serve 360: Doing Good in Every Direction,” said Sharad Datta, General Manager, JW Marriott New Delhi Aerocity. “It reflects our vision to inspire positive change by creating opportunities that uplift lives and contribute to a more equitable and sustainable future.”
"She Creates shows how small actions spark profound change," said Mansi Mehta Arora, Director of Sales and Marketing, JW Marriott New Delhi Aerocity. When women rise, entire communities flourish."
She Creates aligns with Marriott International’s Serve 360 spirit, integrating sustainability with community impact. By combining creativity with conscious action, the initiative stands as a testament to JW Marriott New Delhi Aerocity’s ongoing dedication to empowering communities and giving back.
By Vishakha Talreja