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7. Sustainability at AlUla's Heart

With terrain that serves as a timeless tribute, every layer revealing a chapter of Earth’s history, AlUla is a destination where you realise how truly intriguing is the world we live in. The unique landscape of sand with red-rock cliffs and canyons, AlUla showcases the wonderful play of nature. As the world’s largest living museum with rich biodiversity and cultural heritage, it automatically becomes a priority to preserve this gift of nature. By blending modern sustainability practices with respect for its ancient roots, AlUla is setting a smart example for the world.

In today's rapidly progressing global landscape, the emphasis on swift development often sidelines the need for conservation. In contrast, AlUla is championing an alternative narrative. The historical significance of AlUla is undeniable, with tales from diverse civilisations that have flourished there over millennia. These civilisations were bound by a common thread: a commitment to preserving their environment and culture. Today, this legacy aligns seamlessly with Saudi Arabia's Vision 2030 and the Saudi Green Initiative.

Some forward-thinking environmental initiatives like becoming carbon neutral by 2035, plans to plant 10 million trees, introducing a tramway as a green mode of transportation, building energy efficient structures, and using native materials and supporting local businesses, depicts a firm framework towards sustainability.

The Vision

AlUla's vision is to create a tourism model where the past and present coexist, where luxury meets sustainability, and where every visitor leaves with memories of an unmatched experience and a lesson in responsible tourism. To implement this vision, AlUla:

Regulates Tourist Numbers: By limiting the number of tourists, AlUla ensures sites remain unspoiled and experiences remain exclusive.

Educates Visitors: Programmes are in place to inform tourists about conservation and cultural respect.

Eco-Friendly Infrastructure: Efforts include sustainable transportation options and environment-friendly accommodations.

Community Involvement: Local residents play a vital role in representing AlUla's rich heritage, ensuring authenticity.

Diversified Economic Strategy: Apart from tourism, AlUla promotes local heritage arts and crafts and the development of its Small Medium Enterprise sector. Thus broadening its economic base.