By Vidhi Gupta
25-Sep-2024
QUA, women’s power-dressing brand, has recently launched its bold new Pre-Fall 2024 campaign, "Modern Heroine," featuring four of India's most dynamic and inspiring young female cricketers—Jemimah Rodrigues, Shafali Verma, Shreyanka Patil, and Radha Yadav.
On the occasion of a first of its kind campaign, a powerful fusion of fashion and sport, we spoke to them about their fashion quotient, cricket, and more.
What’s your style quotient?
Jemimah: Chic. I believe style should be effortless and comfortable, yet always make a statement.
Shafali: Bold. I like my style to reflect my personality—unapologetic, confident, and fearless.
Shreyanka: Effortless. I don’t believe in over-complicating my style.
Radha: Bold. I gravitate towards outfits that are unique and have a strong presence.
What fuels your confidence and passion?
Jemimah: It’s my love for cricket and the constant drive to improve every day. That inner motivation keeps me grounded and gives me the strength to face challenges both on and off the field.
Shafali: The adrenaline rush of competition fuels me. I’m always pushing my limits, and knowing that I can surpass expectations is what keeps me confident and passionate.
Shreyanka: The desire to inspire others and show that hard work pays off is what drives me. Seeing how I can impact the next generation of players gives me all the confidence I need.
Radha: My confidence comes from the support of my family and team. It’s that backing that gives me the courage to push harder and stay focused on my passion for the game.
Your love for cricket, in one word…
Jemimah: Unstoppable. Cricket has been my life, and no matter the ups and downs, my love for the game only grows stronger every day.
Shafali: Fearless. Cricket allows me to be bold and take risks. It’s where I feel the most powerful and alive.
Shreyanka: Endless. My passion for the game knows no bounds; it’s a journey that I’ll never stop enjoying.
Radha: Passionate. Cricket is everything to me. It’s not just a game; it’s my way of life, and I’ll always give it my all.
Your favourite piece from this collection?
Jemimah: The flared denim dress is definitely my favourite. It’s versatile and sharp—something that gives me that extra edge, whether I’m in a meeting or out with friends.
Shafali: I’m a big fan of the statement trousers. They are comfortable, but at the same time, they command attention. I can wear them confidently, knowing they represent my bold nature.
Shreyanka: For me, it has to be the Blazer dress. It’s so elegant yet simple. It allows me to express power and grace, which is how I approach both fashion and cricket.
Radha: I love the cape jacket and cargo set! It’s sporty but still stylish, which is exactly what I look for. I feel like it represents my personality—ready for action but always on-trend.
Thoughts on the campaign…
Jemimah: Power isn't just about being strong on the field—it’s about the courage to pursue your dreams, no matter the obstacles. This campaign felt special because it gives us, as female athletes, a platform to show that strength comes in many forms, and that it's okay to own who you are, both in sport and life.
Shreyanka: It's exciting to be a part of Qua’s campaign that’s not only about fashion but also about challenging perceptions of what women in sports can be. We’re more than athletes—we’re women who push boundaries, take risks, and redefine what’s possible. This campaign reflects all of that.
Shafali: Being a part of this campaign is a chance to inspire other young women to pursue their dreams. Being a “Modern Heroine” is not just about achievements; it’s about being true to yourself and never backing down from a challenge.
Radha: The path to success is never easy, but that’s what makes it so rewarding. I loved being a part of this campaign because it brings this message to life.
“As a women-led brand, we deeply understand the importance of showcasing real women who reflect the strength and determination inherent in every woman. These cricketers, who have broken into a male-dominated space, embody the core values of QUA, and we’re honoured to partner with these incredible athletes who are redefining what it means to be a heroine in the modern world,” says Rupanshi Agarwal, Co-founder and CEO of QUA.
“The collection, much like these incredible women, is all about versatility, confidence, and owning your individuality,” said Divya Agarwal, Co-founder and Creative Director of QUA. “We designed each piece to reflect the complexities of power—whether it’s calm resilience or fierce determination.”
