Kratika Agarwal
26-May-2025
Charmed? We’re sure!
A toothy little monster — fondly (and fashionably) known as Labubu — has taken over the internet, and no, this isn’t a creature feature gone viral. It’s the latest obsession turning heads in high fashion. What began as a quirky collectible by Pop Mart has now morphed into a full-blown style statement, spotted swinging from the arms of Rihanna, Dua Lipa, Hilary Duff, Ananya Panday, and none other than BLACKPINK’s Lisa, who might as well be its unofficial brand ambassador.
While snagging your own Labubu might prove tricky, the good news is that the bag charm craze doesn’t end there. Riding the wave of this playful fashion moment, several brands have released their own whimsical takes. Call it kitsch, call it couture—but one thing’s certain: bag charms are back in a big way. Here are the best bag charms that you can buy!
1. Icons Key Ring by Swarovski
The loveable and popular Kris Bear has been brought to life as an adorable 3D keyring. The cute pink character hangs from an octagonal ring, and its features are picked out in shining green crystals. To enhance its style, the bear has been given a pendant to wear around its neck crafted from crystal mesh and an octagon-cut green stone.
2. POP MART The Monsters Big into Energy Series
Meet POP MART’s The Monsters: Big into Energy Series — the original Labubus that kicked off the craze! These vinyl face plush blind boxes are part mystery, part mischief, and 100% collectible gold. Each box hides one surprise figure from a set of six, with a 1 in 72 chance of landing the elusive secret edition (the holy grail for collectors). The best part? No one — not even the seller — knows what’s inside. Standing 6.69 inches tall and crafted from premium PVC, ABS, and paper, each Labubu is finished with non-toxic, odourless paint and meets top safety standards.
3. Hermes 3H Sneakers Charm
Leave it to Hermès to turn a sneaker into silk-clad sophistication. The Petit h Sneakers Charm is a playful twist on luxury—each one entirely unique, with surprise patterns and colours that make unboxing feel like a fashion lottery. Crafted from 100% silk twill and strung with a sleek cord, it’s designed to dangle stylishly from your handbag or jingle along with your keys.
4. Cherry Bag Charm by COACH
Cherries are so retro, and we love them for it! The fruit symbolises sweetness, youthfulness, and a hint of sensuality. This COACH charm with the cherry motifs, embossed with glittery resin, is the perfect pick to elevate that plain but beloved bag you carry close to your heart.
5. Vivienne Bag Charm by Louis Vuitton
The Vivienne bag charm depicts the House’s beloved mascot as an enchanting plush toy. It’s not just playful in appeal, crafted with super soft fabric and leather, but also functional with its handy little pouch. Vivienne clutches a tiny handbag, detailed with the iconic monogram pattern. It’s the perfect size for storing your earbuds or tiny on-the-go essentials.
6. PRADA Teddy Bag Charm
Trust Prada to make cute look couture. Dressed to impress, this plush bear is crafted with meticulous attention to detail. The charm comes with a sleek metal clasp and keyring, allowing you to attach it to your favourite handbag or even wear it as a statement keychain.
7. Olive Charm by Loewe
Can we talk about how earthy and artistic an accessory can get? Loewe’s Olive Charm is a beautiful celebration of nature, crafted in acetate and brass with a unique stacked olive design. But what truly steals the show is the unexpected twist, a citrus peel made of calfskin that adds a fresh burst of texture and creativity. Trust Loewe to turn everyday elements into high-fashion statements. This charm isn’t just a playful nod but a tiny piece of wearable art for your favourite bag.
8. The Lipstick Case Bag Charm by Marc Jacobs
This playful yet practical bag charm is crafted from smooth leather, featuring a zip-around closure and a mirrored metal base for quick touch-ups. Accented with dangling charm details, the dog clip easily attaches to your bag or belt loop, keeping your beauty essentials effortlessly within reach.
9. Miraggio Cupid Charm Set
Add a sprinkle of whimsy to your bag with Miraggio’s Cupid Charm Set. This charming set includes the shimmering Silver Dazzle, a soft and romantic Blushing Bow, and the edgy-cute Bowie Charm. Complete with a push ring and key ring, these versatile charms can be styled as quirky bag accents or standalone keychains.
Cover Credits: @lalalalisa_m | Instagram
