Author Name: By Kratika Agarwal
Published Date: 26-Jun-2023
Make-up is an important means of self-expression for the queer community. The beauty industry has always presented itself as a safe space for those of us exploring our sexuality. In today's inclusive and diverse beauty industry, supporting queer-owned brands is a powerful way to celebrate and uplift the LGBTQ+ community. From makeup to skincare, these innovative beauty entrepreneurs are not only breaking barriers but also creating products that resonate with a wide range of identities and experiences. If you're looking to revamp your beauty routine while making a meaningful impact, we've curated a list of five exceptional queer-owned beauty brands that deserve a place in your shopping cart.
1. The Nature Masons
Jennifer Parras and Mrinalini Deshprabhu are the creative forces behind this plant-based beauty brand. The journey of The Nature Masons started in 2018. With nature as the primary source of their products, the duo is committed to making the process entirely ethical. What started with lip balms and simple soaps has turned into a diverse range of hair and body care products.
2. FLOWER Beauty
Drew Barrymore, a renowned actress and proud bisexual, has introduced her own beauty line dedicated to promoting cruelty-free products and embracing natural beauty. Among her exceptional offerings is the Spotlight Liquid Highlighter, a must-try for those seeking a dewy and radiant appearance. Infused with the nourishing properties of goji berries and cranberry seeds, this product embodies the actor’s vision of pure beauty while enhancing your natural glow.
3. Peace Out Skincare
Peace Out Skincare, a beloved brand among millennials and Gen-Z, offers a wide range of products catering to different skin types and concerns. Notably, their pimple patches have gained a cult following, reflecting their commitment to addressing acne-related issues. Additionally, Peace Out Skincare is founded and operated by LGBTQIA+ individuals who understand the unique challenges faced by young queer people. Partnering with The Trevor Project, they aim to support programs that foster connection and provide assistance, working towards a healthier and more equitable future for LGBTQ+ communities.
4. TANAÏS Beauty & Perfumes
TanaÏs, an accomplished writer and perfumer, has emerged as a trailblazer in championing queer Muslim femme representation in and outside the realm of mainstream beauty. Originally a fragrance brand, Studio TanaÏs has expanded into a comprehensive beauty line, encompassing lipsticks, lip oils, eyeliner, and more. Notably, the brand draws inspiration from desi culture, adding a distinct and vibrant touch to its products. Moreover, the beauty brand is committed to catering to the needs of queer brown individuals, who are often marginalised in the industry.
5. Jason Wu Beauty
Jason Wu, a fashion icon, has always held a fascination with beauty. When he partnered with Toni Ko, the founder of Bespoke Beauty, to create his own product line, it instantly became a hit. The brand supports a meaningful cause—a portion of the proceeds from sales directly benefits the Gay Men's Health Crisis organisation. Experience effortless glam with purpose through Jason Wu Beauty.