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Beauty and Confidence for the Woman of 2023

GlobalSpa

19-Jan-2023

Beauty and Confidence for the Woman of 2023

With the subject of beauty taking precedence over the past few years, the standards for women worldwide in that aspect have seen a change. It has been observed how the majority of women in recent times have embraced their natural beauty, no longer following the old beauty norms of the last few decades.

To most women, beauty is synonymous with self-confidence and feeling empowered. A consistent skincare routine and the right beauty products are the means women have adopted into their daily lives and serve as contributing factors in making them feel assured and confident. As such, beauty brands are constantly evolving, adapting, and being innovative to help their customers bring out the best versions of themselves.

While on the subject, Co-founder and Director at RENÉE Cosmetics, Aashka Goradia Goble, shares her views on what beauty and empowerment mean to her, her vision for her brand, as well as her resolutions for 2023.

Feeling comfortable and empowered:

To me, being comfortable in one's skin means that you are absolutely in sync between your thoughts and actions - free in mind and heart, and to be neutral towards others' expression of comfort. I feel that minimal is never too minimal, more is never more, and it is only the unique, and to be that unique "you" can empower you the most.

The meaning of beauty:

There is no said definition of beauty - how one sees everything always plays a more decisive role than existence itself. If you can express yourself in the way you want, that is empowering, as empowerment gives you confidence. Over the years, the way beauty has been perceived is hard to explain and rather debatable to me, as I always like to be accepting towards any standard one wants to set for themselves. It is a full expression of who they want to be. In simple words, Beauty standards - to each its own.

Overcoming obstacles:

My brand, RENÉE, is an extension of my vision and stands for aspiration, comfort and innovation: it is professional makeup made easy so that every woman can celebrate their expression, every day and with ease. Regarding the challenges faced in the beauty industry, we at RENÉE have a strong front to overcome them; as long as you are in sync with your consumer's demands and needs, addressing any challenge with education makes it easier.

Rituals and Resolutions:

Moreover, we all have our own beauty and wellness rituals and the ones I commit to are ensuring my lips are hydrated and drinking enough water to retain skin lustre. More yoga, more beauty products and endless launches at RENÉE are on my list of New Year’s resolutions.

Lastly, RENÉE’s and my message for the women of today is to “Feel free, be fearless to do what you need to do in order to express yourself”.

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